Campaigns

2023: ZEEkr - the all new ZEEKR 007

This short film about the thinking behind the new Zeekr, the “007” was produced in November 2023. An important component for the car - and the film - is the spectacular front lights with animated LED lights. So it feels extremely good that our former colleague Dan Lind is the man behind the animations that plays out on the lights.

2023: Lynk&Co - 08 - short doc

Meet some of the people behind the newly launched Lynk&Co08. This short doc was made in supersonic speed for the launch event in Shanghai. Three weeks after production decision, more than 1.4 million people followed the event - and watched this film - on TikTok.

Beautiful CGI from the Lynk&CO visualization team, creative art direction from Ojity and fantastic support during production from the Lynk&Co team. Thanks!

2022: This is our movement

So why do physiotherapists choose to join their organization? We found out!

It's a good example of how we sometimes choose NOT to write a script for our films. Instead, we rely on approaching the topic with curiosity and openness. We asked an open question: Why are you a member of fysioterapeuterna? Then we worked off of that. It makes such a difference!

2022: GSO - Come in, let´s play!

This short is produced for the Swedish national symphonic orchestra and will be used to promote the concert house for school children. The music was specially composed for the film and recorded at the concert house in Gothenburg. Pure joy to produce a film in such inspiring environment.

2022: DEROME - Proffsappen

Derome have developed an app that replaces a lot of paper work - as this film clearly shows.

Trivia: We used Vingalands outdated bookkeeping for the first scene - thank you Derome for helping us get rid of it.

2021: JM - NYKÄR (In Love)

Sometimes you just want to stay at home instead of going out to a fancy place. JM and NYLA Design wanted us to focus on that feeling and to show the home as a place where you can relax and be yourself. This TV ad was broadcasted 2021 in Swedish, Norwegian and Finnish national TV. And we must have done something right since the commercial is still being aired regularly.

Beware - the soundtrack “Welcome to my house” is really sticky.

2020: Hallands Hamnar (Halland Harbors)

What on earth has brewing beer got to do with the harbors in Halland? Well, if that brew is created with natural flavors from the forests in the north of Sweden all the way to the North Sea there might be a connection after all.

Anyway, it resulted in a nice batch of non-alcoholic giveaways to the clients of Hallands Hamnars. Cheers to a very nice project!

2019: LIMA

Mobility-as-a Service? We have all seen attempts to explain how mobility-as-a-service will change the way we travel. When we got the assignment to make a film about the pilot LIMA at Lindholmen in Göteborg we went straight to the point.

2018: volvo trucks - in good hands

Happy anniversary! The classic Volvo FH truck have been around for 25 years and this piece was made to celebrate the occasion. We were engaged by OTW and The bond communication to direct and edit this ode to the truck drivers way of life.

2018: WIllhem - Nice to come home

Enter into four homes with room for peace, recovery and some classic ”fuldans” as we call it in Sweden. Linderoth's advertising agency asked us to produce a campaign film for Willhem Fastigheter and of course we wanted it to have that nice fun feeling, just as Willhem wants their tenants to feel good about stepping through the door. It should be nice to come home.

2016: IKEA - Secure it! - creating safer homes together

Are you familiar with that small bag of wall attachment screws that comes with many IKEA wardrobes and other furniture? Many people do not use them. Some IKEA chest of drawers have been in the spotlight for their lack of stability when not attached properly to the wall. We wanted to show the the importance of this matter – without actually showing anyone being injured.

2016: STENA - We bring Christmas to you

Christmas decorations that emerge from thin air, a forest on deck where the snow gently falls down and raindeers in the machine room on Stena Danica. We sure had a lot of fun during the production of this Christmas campaign consisting of three short films for social media, customer mail and blogs. Stena Line wanted to boost their marketing before and during Christmas by raising curiosity and increasing PR value in the campaign. And all kinds of things seems to happen when Captain Kenneth prepares himself and his ship for Christmas. Or is it in fact Santa?

2015: Volvo / Göteborg city - City of Tomorrow

What would it look like if there were only self-driving cars on our streets? That was the question we had to ask ourselves when the City of Gothenburg and Volvo asked us to visualise future scenarios with the aim of showing the positive effects of autonomous vehicles in a city. In a fun animation with the help of well know candy cars, we were able to show – in an open and playful way – how self-driving cars can make tomorrow's cities safer, more beautiful and more spacious for people.

2015: Stena - STENA extra

Something extra. That was the common thread when we helped Stena Line develop a training film for their loyalty program. The purpose was to increase awareness amongst employees, but also to motivate an understanding of the importance to talk about membership with the guests onboard. We believe information can be entertaining and that medicine is eased down with a little sugar, or why not laughter. That's why we let our characters Carl and Jules take the employees on a journey without a happy ending, unless someone dared ask the question: Are you a member?

2015: Partille Cup - world of handball

Partille Cup is the largest Handball tournament in the world. During one week, youths from all around the globe gather in Gothenburg to play handball, make new friends and gain new experiences. With nearly perfect conditions we went out to capture the energy, commitment and passion that is the World of Handball. The film has been used to market the cup worldwide to attract more and new teams as well as describing what the tournament is all about to new sponsors and partners.

2014: IKEA - Secure it! - creating safer homes together

Remember that small bag of wall attachment screws that comes with many IKEA wardrobes and other furniture? Many people do not use them. Some IKEA chest of drawers have been in the spotlight for their lack of stability when not attached properly to the wall. We wanted to show the the importance of this matter – without actually showing anyone being injured.

2013: IKEA - Place in your room - Augmented reality

The IKEA catalogue gives you the ability to place virtual furniture in your home with the help of augmented reality. You simply place the printed IKEA Catalogue where you want to watch the furniture in your room, choose a product from the IKEA range and see how it looks in your home! We wanted to bring life to this new high tech AR function by showing how people can get together and have fun with it. As a result this film has got over 1,5 million views.